So you think you know 3D Secure?

With global online retail spend forecasted to hit an eye-watering $27 trillion in 2020, it’s not surprising that European merchants are expecting to see double digit growth over the next few years. While the growth in online transactions is signalling major improvements in worldwide economic conditions, it’s also highlighting the potential payment risks that merchants face and which mitigation solutions exist to protect all parties involved. One of the most prominent of these being 3D Secure.

How does 3D Secure work?

Fundamentally, 3D Secure is a security protocol which adds a verification process to the payment layer by redirecting customers to a third-party page where they have to enter a SMS code or password to complete their online purchase. Three parties are involved in the process of completing a 3D Secure transaction: the merchant, the acquirer (e.g. Checkout.com) and the card schemes (e.g., VISA, MasterCard, etc.).

Initially deployed by VISA to improve the security of online ‘card-not-present’ transactions, other card schemes have quickly jumped on the bandwagon to develop their own products for 3D Secure transactions:

  • Visa: Verified by VISA
  • MasterCard: MasterCard SecureCode
  • American Express: American Express SafeKey
  • Discover: Discover ProtectBuy
  • JCB: JCB J/Secure

While this protocol is an effective measure of adding a level of transaction security to the payment process, it is often associated with providing an undesirable customer experience, and consequently, having a negative impact on checkout conversion and revenue.

A merchant’s view

A major benefit of 3D Secure for merchants is that it provides an effective method of protecting users from the threat of payment fraud. This is particularly effective as merchants are no longer liable for certain fraudulent chargebacks when a customer denies they made the purchase. This benefit is also known as ‘chargeback liability shift’.

What is chargeback liability shift?

While 3D Secure doesn’t have the power to eradicate 100% of all fraud and chargebacks when a 3D Secure payment online is completed, it does provide an additional authentication step. This helps to reassure the cardholder and reduces the proportion of disputes, retrievals and chargebacks for the merchant. A merchant can typically expect to reduce chargeback and fraud as well as customer complaints by approximately 80%.

With 3D Secure, can a merchant expect to never have a chargeback again?

Unfortunately no. The notion behind the liability shift is a little more complex than this. First, it’s vital that the difference between fraudulent chargebacks and non-fraudulent chargebacks is defined.

A non-fraudulent chargeback typically occurs when a consumer has made a purchase with their card and is not happy with the service or the goods delivered. When this occurs, instead of asking the merchant for a refund or exchange, the customer may call their bank, explain the issue and get their money back.

Fraudulent chargebacks on the other hand, can be broken-down into the following two sub-categories:

  • The first one is often referred to as ‘friendly fraud’ or ‘online shoplifting’. This transpires when consumers aim to get their money back for a good or service they have received and are perfectly happy with. The ultimate aim of this scenario is to obtain the product or service for free by leveraging the existing card scheme rules
  • The second situation is related to real fraud where criminals use stolen cards or stolen card numbers online to make a purchase. The legal cardholder will then naturally initiate a chargeback to reverse the fraudulent charge when they realise what has happened

With this in mind, it’s important to note that 3D Secure only protects merchants against fraudulent chargebacks.

So what are the other benefits for merchants?

By using 3D Secure, merchants can increase their profitability in one of the following ways:

  • Get cardholders to engage in higher transaction values as their level of confidence is increased
  • Target and capture customers associated with a higher risk rating
  • Reduce the resources allocated to chargeback: disputes management, chargeback fees and other penalties that are connected to different card scheme rules

Along with 3D Secure, there are some additional recommendations for merchants that can assist them in reducing their exposure to chargebacks:

  • Disclose shipping, returns and cancellation policies in a smart way, ensuring that clients have access to these details during purchase and can easily locate these at a later date
  • Use a good billing descriptor that allows customers to easily match their purchase to the correct website when they are checking their credit/debit card statement. Failure to set a good descriptor may lead to legal cardholders initiating a chargeback for a transaction they do not recognise on their statement. This is because they are unable to easily link between the transactions that have actually been made

Why don’t all merchants use 3D Secure?

Simply put, the use of 3D Secure represents a compromise between having that additional layer of protection and the risk of a reduction in conversion rates. Taking a deeper look at this, conversion rates via 3D Secure could be influenced by a host of different aspects, not just when the cardholder fails to authenticate.

One of the most common factors here is in relation to the merchant’s target market. Merchants are reminded that the adoption of 3D Secure is not consistent across countries. This is down to the fact that some banks just don’t support this implementation aka a non-participating bank.

That being said, if a merchant makes the decision to process all of its transactions in 3D Secure, there is a chance that a large portion of these transactions will be declined – particularly if they have a large contingent of clients in countries such as  the US, where 3D Secure is still very much in its infancy. The solution here is to use 3D Secure wisely, only triggering the authentication method in markets where adoption is already high. At the same time, apply other risk mitigation solutions where adoption is low or almost non-existent.

Attempt Non-3D Secure charge

At the processing level, outside of the merchant, acquirer or gateway, when it appears that a 3D Secure transaction cannot be completed, there is an alternative route in place to help push the transaction through. For example, when a card is not 3D Secure enabled or enrolled, or even when there is a system malfunction associated with issuing banks resulting in the 3D Secure system being down.

When this occurs, some processors have the ability to ‘downgrade’ the transaction to Non-3D Secure in an automated fashion so that the merchant doesn’t lose the sale. It’s worth noting that there is a trade-off here. There is no liability shift, thus meaning there is no protection for the merchant in the case of fraudulent chargeback.

A consumer view

While as a customer it’s reassuring to see an additional layer of protection, the 3D Secure stage can at times be incredibly frustrating. This might be due to the fact:

  • There is an extra step in the checkout process and it’s one that doesn’t always remember the set password
  • There are issues with other authentication processes
  • The card used to make the payment is not eligible for 3D Secure so the purchase cannot be made
  • 3D Secure is not always optimised to operate on certain devices

Rules-based payer authentication

There are certain issuing banks that have developed a risk-based authentication system that allows merchants to benefit from the liability shift that comes with particular transactions. In these cases, the cardholder is not required to present any credentials. This is better known as ‘silent authentication.’ Here the shopping experience is not affected whilst the issuing bank works to ensure there is no risk and the liability shift applies as normal.

Looking ahead

As e-commerce continues to grow, 3D Secure will also evolve in order to cope with the flurry of online transactions that occur in a multi-interface environment. Merchants are looking to strike that balance between providing additional layers of security and reassurance while still delivering  consumers with a seamless user experience that enables them to complete their transaction with ease. While 3D Secure is not yet the finished security solution, it does go a long way in protecting both merchants and consumers against the increasing threat of payments fraud.

How to combat cart abandonment

Do you remember the last time that you went shopping, then just before you were about to pay you suddenly decided to dump your basket full of products and walk out of the door? No? That’s probably because it doesn’t happen very often.

Now think about the last time you deserted a basket full of items just before you were about to proceed to an online checkout. Sound familiar? That’s because this a common trait among online shoppers – better known as shopping cart abandonment. Recent studies have shown that an estimated 70% of e-commerce visitors abandon their shopping cart before their transaction is complete. This is said to cost a staggering $4 trillion a year in lost revenue and it shows no signs of slowing down anytime soon.

A large portion of the cart abandonment epidemic is simply a consequence of how consumers shop online. For example, many people use online shopping as a form of window shopping, whether this be comparing prices, saving items for a later date or exploring different gift options. There will always be an unavoidable element of cart abandonment, but at the same time there is a significant percentage that is easily recoverable.

Checkout challenges

Figure 1: Example of a payment page

According to research conducted by the Baymard Institute, the second most cited cause for cart abandonment is difficulties associated with the checkout process (only second to an account creation request). Alongside this, the study suggests that sales can be increased by up to 35% by just improving the checkout process.

So how can these missing sales be recaptured?

Steer and simplify payment flow

Providing shoppers with a visual indicator of how far they have progressed throughout the entire checkout process is a must, always keep in mind that the less steps you have, the more conversions you are likely to get. Keep it as simple as possible.

Preserve your environment

It might seem obvious but the importance of having a native integration with your payments page shouldn’t be underestimated and yet it is still neglected by far too many merchants. You’ve invested substantial resources into creating your brand identity and crafting the best possible online store, so why falter at the last and most important stage of all?

Can you imagine walking into a store and then being asked to complete your payment through a backdoor that leads to a small room? You’d probably refuse. With this is mind, it’s imperative that your payment page integrates seamlessly into your online store, providing a frictionless experience to your users.

Be mobile ready

These days, around one third of payments are now made through mobile. Therefore, it’s critical that all payments flows be completely responsive on all mobile devices.

Add value with flexibility

It’s essential that shoppers are provided with the opportunity to be flexible and are able to make amendments to their order, even at the checkout stage. It all comes back to the user experience. By giving shoppers the capability to update quantity/remove items and the option to add items, you’re continuously adding value.

Convenience is key

Implement a one-click payments method to make it easier for customers to pay via securely stored payments details thanks to “tokenization” technology. This enables customers to save their information the first time they make a purchase from your store. Moving forward, there is no need to re-enter payment details, everything is simply completed with one-click. By reducing the steps associated in the payments flow process, one-click payments have a significant impact on conversion rates.

Be transparent   

Display all key payment information on one single page – including:

  • Product details
  • Buyer information (ID information and billing address)
  • Shipping address and delivery date
  • Payment methods

Privacy policy, shipping details, FAQ and returns policy within easy reach of the checkout screen

Keep it simple with numbers

We’ve all experienced the frustration that comes with entering a wrong digit when attempting to input the long 15-16 card number as we attempt make a payment. One quick way to avoid cart abandonment associated with the dissatisfaction that stems from typing in the wrong number is to simply auto-format the card number field with spaces in 4-digit blocks.

The formatting of these spaces (primarily for AMEX cards) will need to be changed based on the card type. Then the auto-detection comes into play, based on the first few digits of the card number, this is 4 for VISA, 3 for MC and 5 for AMEX. Most importantly, this once again leads to a reduction in the number steps associated with the payment process as you no longer have click on the correct card type – it’s all automatic.

Know your audience

Present as many local payments as possible in order to maximise conversion. This allows customers to pay via their preferred payment method. Alongside this, automatically adapt your language based on the IP address of your customer. These small details make a huge difference.

Organisations spend a significant amount of time and resource into creating the best possible online experience for shoppers, supplemented by expensive marketing campaigns as a means to attract potential shoppers to their store. After investing so much, it would be disappointing if they failed to convert visitors to customers at the very last stage of the purchase funnel – the checkout step.

Transactions are the lifeblood of any business. By following the insights above, organisations will have a better chance of delighting customers with a frictionless payment experience, increase their revenue and avoid a classic case of cart abandonment.

Why Blockchain Might Not Be The Future For Online Payments

When it comes to making payments online, cryptocurrencies such as Bitcoin are a method of alternative payments using blockchain technology to allow someone to make transactions without the need of an intermediary. Since transactions are made through the publicly distributed ledger of a blockchain, the transaction history is not contained in a central repository or with a single administrator, making it a decentralized digital currency that is secured with a series of network nodes that verify transactions.

This disruptive technology of managing transactions can help financial organizations to increase the speed settlement, create certainty of ownership and improve transaction transparency, however, it also raises a lot of complications which might prevent it from being the future for online payments.

First, a look at blockchains.

A blockchain is a distributed database that is used to maintain a list of records, called blocks, throughout a network. Each of these blocks is labeled with a timestamp and linked to the previous block, creating a chain of information throughout a network. When payments are made using blockchain, it looks something like this:

How does blockchain technology work?

Since blockchain transactions (such as using Bitcoin to pay for things) uses a network to approve the transaction, it eliminates the need for a single administrator to approve payments. Additionally, in order for data to be changed in a blockchain, every block along the chain needs to be edited, making it resistant to hacking and security to be generally pretty good.

The problems of blockchains.

Despite the benefits of using blockchain, there are multiple downsides to using the new database technology that have negative connotations to it becoming the next online payment method.

First is security. Though blockchains are inherently resistant to security breaches due to their design once a blockchain has started, both the automated value transfer and permanent transaction record do not eliminate the potential for transaction fraud. The risk exists at the creation of each account. Hackers who manage to enter somebody’s account still can modify transactions to make it look like a genuine transaction. To ensure that each transaction is secured around the clock, system regulation also needs to function 24/7.

The second problem is scalability. One of blockchain’s major advantages is its speed of operations compared to existing systems. While blockchain transactions are currently happening almost instantaneously, once the technology gains popularity and transaction volumes increase, transaction speed on the network will degrade, similar to how driving down the highway at 7 am is much faster than driving down it during rush hour.

A third concern relates to client privacy, which has been one of the key pillars of the banking system. Financial institutions, especially banks, have an extensive need for privacy which they will be unable to maintain under the unprecedented transaction transparency. And this level of transparency doesn’t stop at the client level. Due to blockchain’s open architecture for executing and facilitating transactions, banks will be able to monitor each other’s activities.

A final challenge lies within the changes which are required in the current financial regulatory policies. In order to deal with the many regulatory implications that blockchain has raised and which don’t fit within the existing legal framework, amendments are required to policies ranging from money laundering and property ownership legislation to privacy laws.

The challenge in blockchain adoption.

A major hurdle in blockchain adoption is the slow adoption by merchants, which means customers have limited ability to pay for their purchases with digital currencies. Currently, roughly 200,000 merchants worldwide are accepting cryptocurrencies, with large multinationals such as Burger King testing Bitcoin as a method of payment. However, research by JP Morgan has shown that merchant acceptance is shrinking despite the appreciation of several cryptocurrencies over the past months.

Merchant adoption is slowing as a result of blockchain scalability issues which are slowing down transaction speed and often forcing the retailer to bear additional transaction cost. Also, the lack of industry pressure to accept cryptocurrencies as a form of payment contributes to the slowdown. A further barrier for adoption is the recent appreciation of several cryptocurrencies, Bitcoin and Ethereum in particular, which has made consumers reluctant to spend them in anticipation of future price increases, making them in effect more of an asset rather than a currency.

As with any new technology, blockchain will have its initial challenges when it grows. There is no denying that the principle that governs blockchain has great applications across several industries. The question is simply if the current format will be able to create the wider momentum this technology needs to gain traction and scale.

Retailers Need To Master Subscription Payments To Attract Millennials

Today, millennials are the largest generational group. In the UK, they count for a quarter of the population. In America, the number reaches approximately 75 million in total. So now, more than ever, creating the proper marketing strategy to reach them is crucial for the success of any business. However, unlike any other generational group that has come before, millennials seem to defy conventional consumerist behavior, leading to the downfall of numerous long-established brands that have failed to properly market towards them. As a target demographic, new strategies need to be established, and since

As a target demographic, new strategies need to be established, and since millennials account for such a large percentage of the population, catering to them could very well lead to improvements in a business. First, let’s start with a simple question: what do millennials want? Though simple, it is a question that has stumped many marketers, yet is crucial to answer.

Subscription programs

Recent research indicates that nearly 92 percent of young consumers value loyalty programs, which means subscription plans that allow for convenience, reliability, consistency. Paying regularly using their debit or credit cards is a sacrifice that most millennials are willing to make if the result is having the convenience of getting goods and services shipped to them on the spot, without having to re-order every week or every month.

For merchants, this bodes well for business, since subscription-based customers often are loyal and will provide steady, predictable, and reliable recurring payments. There are however some potential drawbacks, including declined authorizations which may result in decrease customer lifetime value.

Working with payment providers such as Checkout.com does give merchants the flexibility to manage their subscription payment plans as they want. Another benefits for merchants is that they don’t need to be PCI compliant as Checkout.com hold the card data and provide an encryption to maximize security.

Ideologies that favor quality over quantity

Another major factor that millennials seem to have is their willingness to support product quality and ideology over factors such as price. A survey done by GT Nexus has shown us that unlike what we thought before, millennials aren’t attracted to the edgy, cool, or flashy. Rather, their focus lies more on the factors that happen behind the scenes. How do operations proceed in the manufacturing side of a business? How do they produce their goods and services? How is the supply chain management?

In this study, over half of the participants surveyed admitted that they switched their favorite brands due to problems like quality, availability, and what was going on behind the scenes. They favored quality, rather than how cheaply they could obtain a product. Due to the prevalence of the internet allowing anyone to effortlessly find cheaper products with a quick Google search, it’s no surprise that people flock more towards products that have proven quality. What’s more, millennials are concerned not only about the product itself, but also about if the company’s values the workers that are making such products.

Methods of payment

When it comes to ensuring that your subscription program runs properly, having the proper payment methods is key to making sure that you can properly provide the ongoing, reliable service that millennials want.  Out of the possible options, three payment types remain popular: credit cards, bank transfers, and e-wallets.

As the number one online payment method today, credit cards are reliable due to their ease of setup and upfront payments. Though the cost of fees in regards to fraud and chargebacks can reduce profitability, for both businesses and customers, the ease of which credit cards can be used for payment outweigh the potential negatives.

Bank transfers can be difficult to set up due to bank processes, but when established, can offer merchants who use this method with lower fees and lower incidence of fraud.

Finally, e-transfers act as a middleman that handles the back-end of the previous payment methods. While not platforms of recurring payment on their own, many of these eWallets have a proven track record of security when it comes to payments.

With the proper management, subscription based programs offer a combination of predictable cash flow, high customer loyalty, and efficiency in terms of operations. So long as a company is able to properly streamline their service and promote their values thoroughly, the strange yet intriguing generational group of millennials is within reach, and quite possibly the biggest boon to the life of your business.

5 Ways to Boost Checkout Conversion Rates

Nowadays, the abundance of e-commerce websites means that merchants need to carefully track the checkout conversion rates of customers who shop online and optimize that rate so they can increase their profitability. Conversion rate refers to the percentage of customers that take a desired action – in this case, it refers to the percentage of customers who complete the shopping cart process and make a purchase. However, according to research done by Baynard, shopping cart abandonment is common – almost 70% of people abandon their online shopping carts before completing a purchase.

Why is this?

Results shown by a survey by Baynard show that 61% abandon their shopping carts because the extra costs (shipping, taxes, and fees) were too high, 35% abandon because the website required them to create an account, 27% due to the length of the checkout process, 24% because they couldn’t see the total cost upfront, and 18% because they didn’t trust the website with their payment information.

In other words, after customers spend hours browsing through the website, choosing which products they like to buy, adding them to the shopping basket and are ready to complete the purchase process, 7 out of 10 customers stop the buying process as they feel uncomfortable proceeding.

Knowing this, there are several ways to optimize an e-commerce website’s shopping cart process to increase conversion rates.

1. Convey Free Shipping, Free Returns, and Secure payment early in the process

Over the internet, it is easy to be apprehensive when making a purchase. You don’t see the final product in your hand before you pay money, you enter in payment information that can cause you serious headaches if it ever gets stolen, and if you make it to the checkout page and realize that you have to pay more than what you saw before, it can be the final straw that makes you abandon the entire process.

When a website makes it clear that shipping and returns are free, and any payment information that is used is completely safe, it can mean an improvement in conversion rates. You are ensuring that a customer’s purchase is safe – they can return it if they made a poor decision, and they run into no surprises along the way.

Increase conversion rates by offering customers free shipping and free returns(source: Topshop.com)

2. Allow customers to buy without creating an account

As stated previously, customers who buy online can be wary of sharing their information, which includes any information that they need in order to create an account.

Allowing customers to purchase without creating an account on an e-commerce website can improve conversion rates. While it is useful to collect a person’s information so that you can send them promotions and newsletters, dropping that step can entice the browsing customer to complete their purchases, since they don’t need to offer up any more information than they need, and the process is faster.

Enhance your customer experience and increase your conversion rates with guest checkouts.(source: apple.com)

3. Use a single-page checkout process

Nowadays, people online often browse the internet with multiple tabs open, scrolling through multiple different websites. When an e-commerce shopping cart has only a single page before the checkout process, it can improve conversion rates. With a single-page checkout process, all the required fields are included in the same page, which entices people to finish purchases before they become impatient and leave.

Optimise your conversion rates by creating single page checkouts

4. Make forms quick and easy to complete

Having a form that is too long or cluttered can be dangerous to conversion rates. A customer who is ready to buy can feel frustrated and simply abandon the process if faced with a long form. By shortening your forms and asking only information that’s required for the purchase, you reduce the amount of time that a customer needs to complete a purchase. Your customer will thank you for a checkout process that doesn’t require them to fill in their entire life, and you will be thankful for higher conversion rates.

5. Entice your visitors back with retargeting ads

Retargeting ads refer to ads that specifically target people who are already familiar with a website, such as people who have visited, went halfway through the shopping cart process and left without buying. Due to their familiarity with the website and the products, they are more likely to return than somebody who has never seen the website before, which means that targeted ads are more effective than ads that are simply thrown out to cold traffic.

JCB International and Checkout.com Sign Merchant Acquiring Partnership in 36 European Countries and the UAE

Today we’re excited to announce the signing of a License Agreement with JCB International Co., Ltd., the only international payment brand originating in Japan, to start acquiring services in 36 European countries and the UAE.

We are now able to offer all Checkout.com merchants the ability to accept payments from over 106 million cards running on the JCB International Network.

With this, Checkout.com becomes one of the very few acquirers to offer straight access to all major card networks, and one of the few pure play eCommerce acquirers to be awarded the JCB Licence in Europe.

This increases further the large customer base our merchants can reach, and advances our strategy of providing enterprise merchants a direct and seamless connection to all the major card payment schemes, via our proprietary full-stack technology.

We are very pleased to have concluded this important partnership, and are looking forward to helping JCB drive acceptance further in Europe.

This agreement is the latest milestone in our licensing endeavours to support our acquiring solution, providing a strong base for an exciting growth path going forward.

For more details, please read our full press release

For any questions or feedback, don’t hesitate to get in touch.

Checkout.com Brings its Ping Pong Prowess to Bounce!

The Checkout.com crew got together last Thursday for another unforgettable team event. Our plan was to head for dinner in Shoreditch, followed by a friendly (but fierce) ping pong competition.

From our offices near Oxford Circus, we journeyed east to MEATmission, one of East London’s most storied burger temples. With our bellies full of gourmet grub, we then made our way next door to Europe’s largest purpose built Social Ping Pong Club, Bounce.

There is never a dull moment at a Checkout.com team event, especially when sports are involved!

The competition was fierce and scores remained tight throughout the night. We uncovered some really talented ping-pong players along the way, but a few stood out from the crowd. We are pleased to announce that the night’s big winners were (drum roll please!) . . .

Table 1: Hrair, VP of Tech Finance

Table 2: Soheib, Data Engineer

Table 3: Emilie, Senior HR Manager

Congratulations to our champions and everyone else who participated!

We’d also like to extend a big Thank You to our amazing HR Team, who put the event together, and our Development Manager, Marc, for the great photos.

At Checkout.com, our mentality is based on working hard . . . and having fun too! We value a positive work environment and a strong team spirit. Last Thursday was another great team event and we’re already looking forward to the next one!

Interested in joining the Checkout.com “Dream Team”? Have a look at our careers section!

Checkout.com at the eCommerce Expo in London

Hot on the heels of a successful trip to eCommerce Paris, we are very excited to announce that Checkout.com will be exhibiting for a second year at the eCommerce Expo in London! Come see us on 28 and 29 September at booth E1472Meet Our Team

Heading up our booth this year will be Thierry Meyer, Sales Manager Europe, along with Sales Managers Antoine Nougué and Matthieu Barral. All three will be on hand to discuss how Checkout.com can help grow your business and answer any enquiries you may have.


Checkout.com CEO Speaking at the Payments & Cross-Border Theatre

We are also pleased to announce that this year the Founder and CEO of Checkout.com, Guillaume Pousaz, is scheduled to give two talks at the expo’s Payments & Cross-Border Theatre:

eCommerce success: What do I need from my payment service provider? (28 September, 14:30-15:00)

In this session, Guillaume will cover the questions that any payment service provider should answer and potentially support contractually when it comes to their online payments offering.

Success in e-commerce ultimately boils down to optimising the online consumer buying journey, and often this means being able to scale beyond a pure domestic play. The opportunities in cross-border e-commerce are endless and potentially very profitable, but they leave little room for approximation

Understanding ecommerce pricing: The pros & cons of IC++ (29 September, 13:45 -14:15)

Navigating through the fees imposed by Visa and MasterCard can be difficult to say the least. This session aims to bring clarity to the situation by covering the best strategies and metrics merchants can use to evaluate and select the pricing model that best suits their needs and will help them create long-term value for their ecommerce business. Also, a review of some price changes that have already been communicated by the card schemes, with a special focus on cross-border processing, an area which often comes with significant premiums.


Let’s Talk

Anyone interested in attending the eCommerce Expo can register for free tickets here. We’d love to have a chat about how we can help your e-commerce business thrive.

We look forward to meeting you at booth E1472!


About the eCommerce Expo

The eCommerce Expo will be held at Olympia London on Wednesday September 28th from 9am to 5pm and Thursday the 29th from 9am to 4:40 pm. This expo is designed to give you the essential tools and inspiration you need to grow market share in these fast-moving times. The packed agenda includes masterclasses in driving conversion rates, improving the omni-channel customer experience; plus information on branching out into global markets.

Find out about the trends and technologies that will have a big impact on growing your ecommerce business. The eCommerce Expo is an unmissable event regrouping thousands of B2C and B2B ecommerce professionals that come together with some of the most innovative suppliers of ecommerce technologies and services for two days of networking opportunities, business, education and inspiration.

Scholarship Award: and the winner is….

Technology and entrepreneurship have always been at the heart of Checkout.com and we continuously strive to support the next generation of innovators. This is why we launched our very first Scholarship Program a few months back, to help budding entrepreneurs turn their ideas into reality.

Checkout.com’s Scholarship Committee is proud to announce that Ms. Yumi Tsoy is the winner of our £1,000 Scholarship Award for her app that disrupts the traditional legal world by connecting people around the world with trustworthy and qualified lawyers. This award will support the funding of her MSc Innovation, Entrepreneurship and Management at Imperial College Business School.

We received an overwhelming response and interest and are astonished by the quality of some ideas we received, which makes us feel both humble and proud that so many talented individuals were inspired by this entrepreneurial challenge. We would like to warmly thank all the participants.

Checkout.com will continue to support UK students by launching a series of initiatives and sponsoring student events in order to create awareness and push more young entrepreneurs towards achieving their goals.

Keep an eye on our blog to learn about our upcoming events and next Scholarship Award!

Top 10 Must-Haves in a Payment Service Provider

Payment Service Providers (PSP) have to be as fast, efficient and user-friendly as possible. Simplicity is key. For shoppers, making a payment should be the easiest part about using a website or app.

Here are the top 10 qualities to look for in a PSP if you’re running an online business, and how Checkout.com can help you fulfil each one!

1. Helps Extend Your Global Sales

Today, alternative payments represent approximately 50% of all online transactions – a statistic that underscores the need for a versatile PSP.

Given the dynamic nature of the online payment landscape, it is more important than ever for online merchants to not only accept all major credit/debit cards, but also a wide range of alternative payment methods to appeal to customers who may not live in a region where major credit cards are preferred.

As an online merchant you can expand your international customer base and maximise profits by accepting popular regional alternative payment methods alongside major credit cards.

Checkout.com’s online payment solution broadens payment options, allowing merchants to accept a wide range of international credit cards including Visa, Mastercard and American Express, as well as alternative payment methods such as SOFORT, Tenpay, and Alipay.  Our technology also supports geo-localisation, displaying the most relevant alternative payment methods to customers based on their location, which increases speed and efficiency of the overall payment process.

2. Reduces Your Risks Through a Management Tool for Fraud and Chargebacks

Fraud is every online merchant’s nightmare. It is a common cause of chargebacks, which result in billion of dollars in lost revenue for merchants each year. Some red flags of fraudulent transactions include: large value or rushed orders, usage of multiple cards or buying in bulk, and a mismatch between the shipping country and issuing country.

Checkout.com’s all-in-one management dashboard, The Hub, includes live reporting, analytics and 100+ configurable risk settings designed to help you reduce fraud and chargebacks. Our Flexible 3D Secure feature is an option available to merchants that give you as a merchant the control over which types of transactions to flag for approval, and allow you to shift the liability of the chargeback to the issuing banks.

3. Provides a Simple and Intuitive Platform for Your Customers

Each additional step during the checkout process reduces the likelihood of shoppers completing the payment process.  It is vital for you to offer a great user experience on your payment page. A simple and intuitive payment platform is the key to minimising shopping cart abandonment and, in turn, maximising profits.

Checkout.com allows your customers to checkout directly in your app or on your website, providing a great user experience.  The process is simple with no redirection to a separate page – your customers simply enter their details and go.  Our payment gateway is also customisable.  The integration gives you the control to update your logo, turn on or off payment options, and much more.

4. Provides a Secure Payment Process for Transaction Data

In order to provide security and protection for Cardholder’s data during a transaction, The Payment Card Industry Data Security Standard (PCI DSS) enforces a baseline set of requirements for any party wishing to process, store or transmit cardholder data.

Checkout.com offers versatile payment solutions designed for both PCI Compliant and non-PCI Compliant merchants. With Checkout.com being Level One PCI Compliant, we are legally able to store card data on your behalf at the highest compliance level.

5. Improves Your Approval Ratio (Wait, What is an Approval Ratio?)

An approval ratio represents the proportion of your transactions approved by issuing banks (your customer’s bank).  In other words, if 95 out of 100 of your transactions are approved and successfully processed, your approval ratio would be 95%.

Checkout.com is a principal member and a direct acquirer of all major card brands (VISA/ Mastercard/ Diners-Discover/ AMEX/ UnionPay).  Checkout.com controls the full value chain of the payment process, which allows us to maximise your approval ratio.  By working with us, you are working with a UK acquirer which is an important factor in improving your approval ratio.

To find out more, please get in contact at: support@checkout.com

6. Has Low Processing Costs to Maximise Your Profits

When choosing the right PSP for your business, cost is an obvious consideration.

Checkout.com’s status as a direct acquirer of major internet credit and debit cards means we are able to take full accountability along the payment value chain.  This extends from developing and integrating our own Payment Gateway Technology to providing acquiring services and supporting merchants’ growth through Customer Relationship Management (CRM), Risk and Fraud, and analytics.

What this all means is that we are able to offer low processing fees for merchants.  With Checkout.com’s fully integrated solution, you are able to receive competitive pricing determined from the interchange rate as no third parties are present to take an additional ‘cut’.

To learn more about how Checkout.com can provide a simple yet robust online payment system for your business, get a free quote now!

7. Has the Ability to Take Immediate Actions on Transactions via Real-Time Reporting

As an online merchant, it is important to have a systemic tool at your disposal to help you manage your payments and monitor them in real time.

We used the latest technology to develop The Hub, our 100% proprietary online dashboard to help you manage your payments in real-time.  Within The Hub, you can track and control your transactions as they come in, allowing you to take actions such as to refund your customers immediately and to decide when to ship certain online orders.  Additionally, you are also able to detect fraud warnings at an early stage.

Checkout.com puts the power in your hands, giving you the control to manage your payments in real-time.

8. Expands Your Reach to Mobile Shoppers

With the UK’s mobile commerce (m-commerce) market expected to reach £40 billion by 2019, offering an online payment method for your customers that is mobile-friendly and responsive is becoming a must if you want to expand your sales to the ever-growing population of mobile shoppers.

Checkout.com offers payment solutions that are mobile responsive, meaning our payment gateway can detect when shoppers are using a mobile device and respond with a mobile-friendly payment form.  This allows us to help you deliver a great user experience for mobile users.

Whether you need to accept payments through your app or through your website browser on a mobile device, Checkout.com’s easy-to-use payment gateway has you covered. We also offer virtual terminal/telephone order (MOTO) payment services.

9. Answers Your Questions Promptly and Offers Ongoing Support

In the event of running into a problem with your payment processing system, you want to be able to receive support rapidly to resolve the issue and avoid potential loss of profit.

With four offices around the world (London, Dubai, Singapore, and Mauritius), we have a dedicated customer service and relationship management team available to answer any enquiries or concerns you may have.

Without third parties involved, Checkout.com has full control of the value chain and can act as your single point of contact, saving you the hassle of having to reach out to different parties for each issue that may arise.

10. Easily Integrates with Your Current Shopping Cart

Having a reliable payment gateway that integrates easily with your shopping cart is an important consideration.

The advantage of choosing a third party payment service solution provider for your shopping cart is the flexibility in payment options tailored to your needs.  For instance, with Checkout.com as the payment gateway for your shopping cart, you can customise your payment page and choose from a variety of payment methods suitable for your customers.

If you are using Shopify or Spreedly as your shopping cart, all you need to start accepting payments with Checkout.com is to insert a “live key” to seamlessly and easily integrate Checkout.com’s services into your current shopping cart.

 

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