VIVAIA is an international brand that integrates environmental protection, comfort, and fashion. It aims to transform footwear into a symbol of sustainability.
Launched in June 2020, VIVAIA has achieved the fastest global growth rate in the DTC shoe category on SimilarWeb in just three years, ranking first among many US apparel and accessories brands. VIVAIA's classic best-selling shoe, the Margot 2.0 is made from an average of at least six recycled plastic bottles, undergoing dozens of manufacturing processes. VIVAIA has found the right balance between sustainability and style.
The misconception that 'expensive brands don't sell' in cross-border ecommerce persists, but VIVAIA has successfully broken into the European and American footwear markets, capturing the loyalty of Western consumers and achieving both brand recognition and robust sales.
In collaboration with Checkout.com, VIVAIA is leading the charge in introducing a new wave of eco-fashion trends to the global market.
Notably, VIVAIA received the prestigious Glossy Fashion Award for Best Breakthrough Product Innovation in 2023.
Alongside VIVAIA's celebrated cross-industry brand marketing strategies, its innovative payment solutions have also played a crucial role in the brand's success."
VIVAIA Co-Founder Johnny Zhao explains, “Our operational strategy at VIVAIA looks three to five years ahead. This long-term vision extends to our payment operations as well, where we approach planning as a marathon, not a sprint.”
Committed to sustainability and fashion, VIVAIA drives innovation not only in product design but also by adopting a diversified payments strategy across regions, formats, and solutions—a strategy that aligns with Checkout.com's strengths.
'Where the world checks out,' Checkout.com embodies our brand's global vision and strategic payment approach. Wherever transactions occur, Checkout.com is there, emphasizing the importance of not just quality products and services, but also long-term scalability and vitality for successful global expansion.
While achieving success in mature markets like Europe, the US, and Hong Kong, VIVAIA is also expanding into new markets such as the Middle East. By partnering with Checkout.com, VIVAIA ensures convenient and secure payment options, significantly enhancing the user experience for local consumers.
VIVAIA supports a wide range of payment methods, from international credit cards like Visa and Mastercard to local payment options tailored to different regions. In Hong Kong, for example, VIVAIA will soon offer Octopus payment, significantly enhancing the user experience.
Johnny Zhao explains, “In the women's shoe business, payment systems need to be stable. When a hit product suddenly emerges, the payment side must handle a surge in transaction volume. Beyond market forecasting, the stability and responsiveness of the payment system directly impact the consumer experience. In this regard, Checkout.com has performed exceptionally well.”
VIVAIA not only diversifies its products and markets but also embraces a dynamic, youthful marketing approach. By actively engaging in social media, VIVAIA aims to forge strong emotional connections with consumers. Checkout.com also places significant emphasis on the young market. Guided by the product philosophy 'Thrive in the Digital Economy,' Checkout.com has reinforced its youthful and trendy image through a brand ambassador collaboration with padel tennis player Ale Galán, showcasing its commitment to engaging with a younger audience."
Checkout.com and VIVAIA share a digital-native mindset, working together to find better and more sustainable solutions for VIVAIA's global payment needs.
Checkout.com also offers highly competitive pricing solutions, designed to optimize payment fees and costs.
By tailoring strategies to VIVAIA’s registered entities, Checkout.com processes payments through local European acquiring channels for the brand's European subsidiary. This flexible, customized approach not only reduces operational costs but also enhances payment processing efficiency.
Checkout.com offers a competitive advantage in foreign exchange rates, allowing VIVAIA to benefit from more favorable rates during international transactions. This further reduces costs and boosts profitability, playing a crucial role in supporting VIVAIA's global market expansion.
Through its partnership with Checkout.com, VIVAIA has not only achieved cost savings but also enhanced the payment experience and improved conversion rates. Consumers across Europe, the Americas, Asia, and the Middle East now enjoy convenient, secure, and diverse payment options. This global and diversified payment strategy has been instrumental in establishing a strong foundation for VIVAIA's international success.
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