Report

Peak Season Trends 2024

How consumer behavior shapes the digital economy

Peak season is an intense period of mega sales days to close out the year, but its impact continually shapes the digital economy. Our new report analyzes the shopping patterns at play – and offers valuable insights to help businesses strategize for peak season and beyond.

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Explore insights as we reveal regional and global trends from our survey of 9,600 adults and children across the UK, US, China, and UAE.

Read the report to explore:

How social media platforms are morphing into combined content, marketing, and sales channels
The growing impact of Gen Alpha on the digital economy
How wising up to algorithmic and personalized deals can make every day “peak season”
Contrasting attitudes towards sales days among baby boomers around the world
Why Singles' Day still stands out, despite a highly competitive sales culture in China

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