Mastering payments performance in 2025
Stay ahead of the fast-changing payments landscape to deliver performance – wherever you do business. In this content series, regional experts and global merchants share their know-how to help you unlock revenue.
The universal influence of payments
Despite regional variations, one theme runs through these articles: payments performance leads to growth. Read on to find out how you can make an impact.
UK and Europe
Incoming changes from PSD3, growing consumer demand for digital wallets, and initiatives like instant payments shape this region. Success hinges on balancing local preferences with operational efficiencies. Wilco Slabbekoorn, Head of Commercial – Europe at Checkout.com, explores why:
- Direct acquiring across EEA countries can improve cost efficiency
- Digital wallets like Apple Pay and iDEAL are rising in popularity but vary by region
- Instant payment systems are becoming more prominent, so merchants must adapt
North America
A multifaceted approach to payment optimization is essential to master this market. From PINless debit adoption to interchange fee strategies, businesses must balance cost reduction with customer experience. Jim Cho, Vice President of Sales at Checkout.com, details why:
- PINless debit offers cost benefits but requires careful implementation
- Companies can improve acceptance rates through data-driven payment routing
- Digital wallets like Google Pay and Apple Pay are gaining traction with consumers
Asia-Pacific
A fragmented regulatory environment and varied consumer preferences mean local expertise and partnerships are essential to overcome barriers and accelerate growth in Asia-Pacific. Among wide-ranging insights, Brian Sze, General Manager – APAC, outlines that:
- Alternative payment methods like Alipay and GCash dominate consumer preferences
- Localization – in acquiring and language – is essential for customer trust
- Governments are driving cashless adoption, mirroring the preference for digital payments
Middle East and North Africa
The MENA region is experiencing a digital payments boom, with local payment methods and wallets playing a pivotal role. Companies must navigate these dynamics to succeed here. Remo Giovanni Abbondandolo, General Manager – EMEA, explores local nuances, including:
- The importance of localization: mada, KNET, and other local methods are indispensable
- Why fraud prevention strategies must balance security with convenient user experiences
- What’s behind the acceleration of digital wallet adoption and the decline in cash usage
Where the world checks out
At Checkout.com, we help digital-first brands achieve leaps in performance through close collaboration, local expertise, and continuous optimization. Speak to us to find out how we can help you meet your objectives.