Eneba, the fastest-growing marketplace for gamers, is on a mission to enable everyone to discover the joy of gaming. Founded in 2018 by high school friends and avid gamers Vytis Uogintas and Žygimantas Mikšta, Eneba combines security, seamless user experiences, and highly competitive pricing. It offered over 80,000 digital gaming and entertainment products to over 15 million satisfied buyers in 2023 alone.
At the core of Eneba’s ecommerce platform are three key elements: convenience, safety, and transaction speed between merchants, game publishers, and users. With 80% of sales coming from returning users, Eneba leads the gaming marketplace scene.
As a digital-first company, Eneba’s marketplace saw rapid growth during the COVID-19 pandemic. Gaming provided a welcome pastime for those stuck at home. Yet without high-performance payments, there can be no high-performance marketplace. So, in April 2020, Eneba teamed up with Checkout.com.
Eneba was looking for effective global expansion and to tackle high-priority questions. How could it reduce cart abandonment rates, boost customer satisfaction, and expand its potential market reach in all locales? Eneba wanted a reliable Payment Service Provider (PSP) to expand the reach and scalability of multi-currency payments, support a wide range of payment methods, and ensure quick and secure transactions with minimal declines and errors. Enter Checkout.com.
With Eneba prioritizing hassle-free customer payments, regardless of location or payment method, the right solution had to support cross-border payments. This would allow global customers to pay in their local currencies, use familiar payment methods, and receive smooth settlements.
When looking for a new PSP, Eneba pushed to ensure high connectivity to banks and card networks to improve acceptance rates. It was also important that the PSP could effectively handle the fast scale of Eneba’s hypergrowth.
Just like the best games, solving a payment challenge requires a strategic approach. We put our heads together and configured the ideal solution to support Eneba’s global expansion.
Our global network ticked a large box off the checklist of Eneba’s main priorities, with our local acquiring licenses in Eneba’s key markets leading to higher acceptance rates. This is because local issuers trust payments from acquirers in their region more and are, therefore, more likely to approve their transactions. Reduced declines and errors also mean speedier transactions, improving the customer experience.
Checkout.com’s support for local currencies and the most popular payment methods in each region also improves customer experience, enabling a company on Eneba’s global scale to localize strategically.
Beyond that, Eneba has a dedicated Account Manager from Checkout.com who assists its team with expert advice and keeps it updated on payment topics, strategy, MCC-specific rules, and more. We send regular email updates on scheme and fee changes that the team finds particularly valuable, and we regularly invite Eneba to pilot-test new services and tools.
In addition to our core Acquiring services, Eneba uses our Intelligent Acceptance, which provides automatic performance optimization using advanced AI and global network data, and Network Tokens, which enhance payments with increased security.
Eneba wanted to improve its acceptance rates among a global customer base, and that’s exactly what we achieved. Since launching Intelligent Acceptance a year ago, the acceptance rate has already increased by 1% – and we’re working collaboratively with Eneba to compound these gains. Achieving consistently high acceptance rates as Eneba’s PSP has contributed significantly to Eneba’s ability to deliver the best shopping experience to its users.
We rose to the challenge of facilitating global expansion and have helped Eneba launch in several key strategic markets in the Middle East and Latin America, where business doubled in several markets after introducing local payment options. In Mexico specifically, Checkout.com has become Eneba’s highest-performing PSP. We also helped Eneba launch its official presence in the United States and continuously support Eneba’s growth each time it enters a new region.
Access to a variety of payment methods, transaction speed, and fraud prevention are all key to the continuous global growth of Eneba’s digital marketplace.
Checkout.com’s hands-on approach, genuine interest in Eneba’s success, and regular updates have consistently driven payment quality for the marketplace.
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