Flowers paint a thousand words. But that “thinking of you” bouquet won’t arrive without payment. Interflora is the global florist network sparking joy across Europe, and beyond. To reach new markets, Interflora needs efficient local acquiring and mobile-optimized payment methods. Following strong payments performance in France, Spain, Italy, and Portugal in 2024, Checkout.com will support Interflora’s expansion into Sweden and Denmark in 2025.
“We’re excited to be working with such an innovation-focused payments provider. We’re confident that Checkout.com can make our business expansion plans a reality with secure, scalable payment solutions,” said Manu Arjó, Head of Product at Interflora.
Alongside direct acquiring from Checkout.com, Interflora benefits from Intelligent Acceptance and Network Tokens plus a range of payment methods. Thanks to this partnership, Interflora achieved a net acceptance rate of 95.4% across all markets in 2024.
Here’s how the story unfurled.
Regional expansion needs local expertise. According to our research, one in three (32%) of merchants report that lack of proper payments support is currently blocking them from entering new markets. Thanks to Checkout.com, this isn’t the case for Interflora.
Through Checkout.com, Interflora accepts Amex and MB Way in Portugal, while also supporting Apple Pay and Google Pay. This means customers can use trusted payment methods easily online.
“We’ve been blown away by the proactive approach of the team at Checkout. It’s so important for us to have one reliable payments provider who can help us serve customers in many different markets.” said Mélanie Dos Santos, Product Manager at Interflora.
In 2025, Interflora expands into Sweden and Denmark, with Checkout.com providing high-performance local payments technology. This may include integrating additional alternative payment methods such as Swish in Sweden, and Dankort in Denmark.
The stakes are high: more than two in five (43%) of customers will not return to an app or website following a single false decline. Florist customers are often in a hurry, and celebrations like Mother’s Day and Valentine’s Day are the busiest of the year. Interflora needed a payments partner that would keep up.
With an array of acquiring capabilities and payment methods – plus uptime of 99.999% – Checkout.com is feeding Interflora’s growth.
Available on Apple and Android, the Interflora app will empower customers to order bouquets with in-app payments. Checkout.com will support the 2025 launch across France, Italy, Spain, Sweden, Portugal, and Denmark, where 20% of Interflora customers already pay with Apple Pay and Google Pay. Mobile-ready payments are core for customer convenience.
In addition to acquiring, payment apps and digital wallets, Checkout.com is supporting Interflora’s new digital gift card in France. Inspired by the Nordics, where gift cards are highly popular, it launched in late February with payment options including Cartes Bancaires, Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay.
To keep flower deliveries flowing, it’s critical that payments push through. Checkout.com empowers Interflora on this mission by minimizing false declines using Intelligent Acceptance and Network Tokens.
Machine learning (the basis of Intelligent Acceptance) makes carefully engineered improvements to payment traffic, giving every payment the best chance of success. This results in more happy customers – and healthier revenue. In turn, Network Tokens increase transaction security and boost acceptance rates.
This partnership is laying the groundwork for Interflora’s flourishing expansion across Europe, and further afield. Flower fans now enjoy a range of payment options with Interflora. Thanks to Checkout.com, Interflora has achieved its highest-ever acceptance rate. The ecommerce merchant can rely on Checkout.com to handle a high rate of transactions per second, no matter the season.
Regular dialogue between both parties helps innovation to thrive; payments specialists at Checkout.com take the time to consider Interflora’s individual segments. This ensures Interflora’s existing markets are carefully cultivated, while bold expansion takes place in Sweden and Denmark. These Nordic regions are set to become Interflora’s second- and third-largest markets. More smooth and easy payments are set to take place, as Checkout.com continues to support preferred local payment methods in line with changing customer desires.
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