Papa Johns is one of the biggest pizza brands in the world, with almost 6,000 restaurants in 45 countries. Its global success includes a phenomenal growth story in the UK, where the brand has gone from strength to strength since opening its first location in 1999. Today, there are more than 400 Papa Johns in the UK, and it has become a household name.
Below, we’ll explore how Checkout.com and Papa Johns UK are working together to achieve its payments goals.
Which are? To boost payment acceptance rates, offer customers more ways to pay, and unify a disparate payment system into a cohesive whole.
Papa Johns UK began working with Checkout.com in October 2022 – to collaborate and achieve a more effective payment processing setup – That also offers their customers more payment methods to choose from.
Papa Johns UK’s previous acquirer was limiting its ability to adapt and evolve: Be that to cater to the preferences of its customers, or to minimize false declines. For example, it was unable to accept digital wallet payments – such as Apple Pay or Google Pay – and was also not achieving the acceptance rates we knew would be possible by partnering with Checkout.com.
Just like a pizza, a relationship is only as good as its base. So, we began by building the foundations of our partnership with Papa Johns UK on crystal-clear communication, collaboration, and by being on hand to support Papa Johns UK through any issues.
The Checkout.com team holds weekly meetings with Eamon Lindsell, Senior Product Manager - Digital Technology at Papa Johns UK, who has focused on payments within the business. These catch-ups cover a range of topics, including payment performance, invoicing, our partnership, and Papa Johns UK’s plans going forward.
The strength of the relationship has grown as rapidly as the effectiveness of Papa Johns UK’s payments; and the business has taken on several Checkout.com products.
These include Intelligent Acceptance and the implementation of Network Tokens to optimize the Papa Johns UK payments strategy and drive acceptance rates up. The business has also opted into our customizable Fraud Detection Pro solution – which utilizes a mix of machine learning and custom rules to filter out unauthorized transactions – to help combat any fraud it may face.
Papa Johns UK’s aim was to implement an end-to-end system for payments to simplify its setup and unify everything payment-related under one roof.
Making up this wider goal, however, were three additional ambitions: to increase acceptance rates, fight fraud, and add Apple Pay and Google Pay to its payment suite.
So where did we net out? Let’s start with acceptance rates.
Network tokens make payments more secure. What’s more, by limiting the impact of outdated card credentials – and improving the overall transparency of a transaction – they reduce the amount of authorization declines and improve payment acceptance rates.
That’s in principle, at least. Papa Johns UK has seen the benefits of network tokens in practice.
Since February 1 2024, Papa Johns UK has observed a 6% higher acceptance rate on card transactions using Checkout.com and network tokens. This boost has minimized false declines and will ensure the company captures more real transactions going forward. What’s more, by utilizing Checkout.com’s Intelligent Acceptance product, Papa Johns UK has been able to optimize acceptance rate further. With tailored support from our team, Intelligent Acceptance has accounted for an extra 0.6% uptick in Papa Johns UK’s payment acceptance rate since April 1 2024, across all transactions.
Fraud Detection Pro – which we customized to fit the businesses specific needs – is already safeguarding its stores from fraud, while keeping false positives to a minimum. And, to continue balancing transaction security with smooth, seamless payments, Papa Johns UK is even looking at using 3DS (3D Secure) exemptions to further optimize the checkout experience for its customers.
Finally, Checkout.com equipped Papa Johns UK with the ability to accept Apple Pay and Google Pay – something its previous payment service provider failed to achieve. Now, Papa Johns UK has an acceptance rate of 98.1% with Google Pay, and 97.9% with Apple Pay.
It’s not only Papa Johns’ digital wallet acceptance rates that are impressive. Overall, the company is achieving consistently excellent acceptance rates of over 95% every month across all payment methods and transaction types. This wouldn’t have been possible without the strong working relationship Papa Johns UK and Checkout.com forged; or without the unified payments platform, deep expertise, and advanced suite of products we provided.
Papa Johns UK is now poised to take its partnership with Checkout.com to new heights, signing a deal for a long-term strategic partnership.
We can’t wait to see what we achieve next.
Could your business benefit from higher payment acceptance rates, smarter payment methods, and a more robust, risk-averse approach to fraud? Get in touch with the team at Checkout.com today for a no-obligation chat about your business’s challenges – and how Checkout.com, like we did with Papa Johns UK, can turn them into opportunities to grow your sales.
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